Awareness Campaign Toolkit

The Basser Center for BRCA at Penn Medicine’s Abramson Cancer Center is the first comprehensive center for the research, treatment, and prevention of BRCA-related cancers. Devoted to advancing care for people affected by BRCA gene mutations, the Basser Center’s unique model provides funding for collaborative research, education, and outreach programs around the world.

BRCA Facts

Everyone has BRCA1 and BRCA2 genes, and anyone can have a BRCA gene mutation, also known as a pathogenic variant.
1 in 200 people across all racial and ethnic groups carry a BRCA genetic mutation.
1 in 40 people of Ashkenazi (Eastern European) Jewish ancestry carry a BRCA gene mutation.
BRCA gene mutations are associated with an increased risk for certain cancers such as breast, ovarian, prostate, and pancreatic.
Both men and women can have a BRCA mutation and can pass it on to their children.

Help us Raise Awareness

Visit Basser.org
Share the BRCA Risk Factor Quiz
Download and share the Know Your Family History worksheet
View Basser's Marketing Campaign
View Basser Resources Brochure
View the Progress Report

Follow us! Share us! Retweet us!

Basser Social Media accounts:

Hashtags:

#BasserCenter
#BRCAstrong
#BRCA1 #BRCA2
#Cancer #HereditaryCancer

Related Hashtags to Include:

#hereditarycancer #breastie #repost #breastcancerawarenessmonth #wellness #ovariancancerawareness #breastiecommunity #breasthealth #thinkpink #bhfyp #hboc #brcagene #awareness #knowledgeispower #unbrcable #cancersucks

Sample posts

Use the following to share on your personal accounts. On desktop, click on the graphic you wish to share. Right click "save image as" to save a hi-res version. On mobile, tap on the graphic you wish to share. Press and hold until prompted to save the image to your camera roll.